Last time, we made it clear: you can’t sit out the AI revolution. Now let’s get practical. What tools should a new marketer actually use?
Here’s the unfiltered shortlist:
1. Chatbots (Customer Engagement)
- Example: ManyChat, Chatfuel
- Use: Automate first responses, lead generation, FAQs — and free up human reps for complex stuff.
2. Content Generation (Blog, Email, Social Media)
- Example: Jasper, Copy.ai, ChatGPT
- Use: Write copy, blog posts, email sequences, social captions — fast. (Important: edit for tone and brand voice — AI drafts, you perfect.)
3. Predictive Analytics (Data-Driven Decision-Making)
- Example: HubSpot AI, Salesforce Einstein
- Use: Spot patterns in customer behavior and make smarter moves based on real insights, not guesses.
4. Ad Optimization (PPC and Paid Social)
- Example: Google Ads AI, Facebook’s Advantage+ Campaigns
- Use: Automatically optimize ad placements, bidding, and targeting.
5. Visual Content Creation
- Example: Midjourney, Canva Magic Design
- Use: Generate graphics, videos, ad creatives — without needing a full design team.
Reality Check
You don’t need to master every tool. Instead, pick the 1–2 areas where you’re weakest or spending the most time — and start there. AI isn’t about doing everything; it’s about freeing up your energy for the highest-value moves.
